中国工厂 · 直连全球品牌买家China factories · direct to global brands

把你闲置的产能，
变成海外品牌的直客订单。 Turn your idle capacity into direct orders from global brands.

88天下是你的海外直客前台。英文品牌官网、精准获客、专属工程师、信任背书、跨境收款——全部由我们搭好并每天优化。你只需专注生产。 88 Tianxia is your overseas front office. English storefront, real demand, a dedicated engineer, trust and cross-border payment — all built for you and improved daily. You just make the product.

+30%3个月营收revenue / 3mo 12新客 · 4国new clients · 4 countries 50%→产能利用率capacity used 亏→盈扭亏为盈loss → profit

利达为海外品牌生产的定制礼盒 · theprintingleader.comCustom gift box shipped to an overseas brand · theprintingleader.com

真实成果 · 我们先在自己的工厂跑通Proof · we ran it on our own factory first

利达（theprintingleader.com）——一间产能过半闲置、连年亏损的印刷厂，三个月内翻身。Leader (theprintingleader.com) — a half-idle, loss-making printing plant, turned around in three months.

+30%

营收增长Revenue growth

3个月内in 3 months

全新海外客户New overseas clients

来自4个国家across 4 countries

50%→

产能利用率回升Capacity utilisation

此前一半设备闲置half the plant sat idle

亏→盈Loss→Profit

扭亏为盈Back to profitability

直客订单驱动direct-order driven

同样的机器、同样的工人。变的，是它终于能被海外品牌找到、信任、并直接下单。这套打法，我们现在为你复制。Same machines, same workers. What changed is that overseas brands could finally find it, trust it, and order direct. That's the playbook we now run for you.

部分交付的海外品牌订单A sample of orders shipped for global brands

Rigid drawer gift box — Herbal Treasure · 抽屉礼盒

为什么你还没走出去Why you're not out there yet

挡住你的不是成本，是三道墙：文化、渠道、信任。The wall isn't cost. It's three others: Culture, Channel, Confidence.

成本从来不是问题——你的行业毛利足够支撑出海投入（这也正是我们敢向你收费的底气）。真正把你和海外买家隔开的，是另外三件事。Cost was never the blocker — your margins are healthy enough to invest in going global (which is exactly why we can charge you for it). Three other things keep you and the overseas buyer apart.

文

Culture文化

你擅长服务懂行的国内大客户——他们给你精确图纸和大单。海外 D2C 品牌完全不同：先给一个想法、一张参考图、一个小样单，节奏、期待、沟通方式都两样。不是你不行，是打法不对。You're great at serving expert domestic clients who hand you exact drawings and big runs. Overseas D2C brands work differently — a rough idea, a reference, a small first order. Different rhythm, expectations and service style. Not a skills gap, a playbook gap.

道

Channel渠道

你的买家活在 WhatsApp、邮件、Google、Instagram——不在微信和 1688。你既无法被他们搜到，也没有触点在他们习惯的地方与他们对话。渠道不通，产能再好也送不出去。Your buyers live on WhatsApp, email, Google, Instagram — not WeChat or 1688. You can neither be found by them nor talk to them where they already are. Without the channel, the best capacity never reaches them.

信

Confidence信任

跨境之下，一个陌生的中国工厂凭什么让海外买家把钱先付过来？而你，也没有足够的底气用英文、按他们的规则去谈。信任必须两头造：让买家敢下单，也让你敢开口。Across a border, why would a buyer wire money to an unknown China factory? And you have little confidence engaging them in English on their terms. Trust must be manufactured on both sides — so buyers dare to order, and you dare to engage.

我们为你搭好的一切Everything we build for you

一整套海外获客、沟通与信任系统。A full overseas demand, comms & trust stack.

英文品牌官网English storefront

可信、专业的品牌门面，让海外买家敢下第一单——不是货架上的一个格子。A credible brand face buyers trust with a first order — not a tile on a shelf.

精准获客引擎Demand engine

Google、Meta、海外社媒——真正的流量与直客，沉淀成你自己的客户资产。Google, Meta, overseas social — real traffic and direct clients that become your own asset.

WhatsApp / 邮件 / CRMWhatsApp / email / CRM

买家在哪我们在哪，全流程跟进，不丢单、不失联。We meet buyers where they are and follow every lead through — nothing dropped.

AI 智能报价AI-assisted quoting

把一个想法、一张参考图或几句话，变成清晰的规格和报价——让不会写技术需求的买家也能成交。Turn an idea, a reference image or a few words into a clear spec and a price — so buyers who can't write a brief still convert.

信任背书Trust layer

实地验厂视频、认证展示、Google / Trustpilot 海外评价，替你把信任摆上台面。Verified-factory video, certifications, overseas reviews — trust, made visible.

跨境担保收款Escrow & payment

新加坡主体担保交易，海外买家安心付款，你稳收货款。Singapore-entity escrow: buyers pay with confidence, you get paid reliably.

每日构建 · 实时优化Shipping daily · optimised live

专属前置工程师Your forward-deployed engineer

我们不是把你丢进一个模板，
而是给你派一位工程师。We don't drop you into a template.
We assign you an engineer.

当我们接下你这家工厂，一位专属工程师就配属给你。他们每天都在为你构建与改写面向客户的前端和工作流工具——报价、打样、订单跟踪、沟通——并根据你的买家真实的行为方式，持续、快速地优化你与世界的连接。这是一套活的系统，不是一次性的建站。When we take your factory on, a dedicated engineer is assigned to you. Every day they build and rewrite your client-facing frontend and workflow tools — quoting, sampling, order tracking, comms — and rapidly, continuously optimise how you connect to the world, shaped by how your buyers actually behave. A living system, not a one-off website.

面向你买家的定制前端A frontend built for your buyers

报价/打样/跟单工作流Quote / sample / order workflow

按数据每日迭代Iterated daily on real data

Custom client-facing design and quoting tool built for the factory

我们和 1688 / Made-in-China 有本质不同Fundamentally not 1688 / Made-in-China

大市场卖的是「曝光」。我们给的是「你自己的客户」。Marketplaces sell you exposure. We build you customers you own.

大市场（1688 / Made-in-China）The marketplace (1688 / Made-in-China)

你是几千家工厂里长得一样的一个，靠比价出头One of thousands of look-alike factories, competing on price
你花广告费，养大的是平台的流量和客户池Your ad spend grows the platform's traffic and client pool, not yours
拿到的是泛泛的询盘，低信任、聊不深、难成交You get generic enquiries — low trust, shallow chats, weak conversion
关系属于平台，随时可被替换、被比下去The relationship belongs to the platform; you're replaceable

88天下88 Tianxia

你以自己的品牌出场，从人群里脱颖而出You show up as your own brand and stand out
每一分投入，沉淀成直接属于你的客户资产Every dollar builds a customer base that is directly yours
用像利达 Studio 那样的定制工具，把询盘变成高意向、高信任的深度对话A custom tool (like Leader's Studio) turns enquiries into high-intent, high-confidence conversations
客户关系归你所有，我们只做那座你专属的桥The client relationship is yours; we're the bridge built only for you

合作流程How it works

你专注生产，海外的一切交给我们。You produce. We own everything overseas.

申请入驻Apply

提交工厂资料、产能与行业。Submit your factory profile, capacity and industry.

实地验厂 + 资质审核On-site verification

我们或第三方到厂核验——这是给海外买家的信任承诺。We or a third party inspect on site — the trust promise to buyers.

配属专属工程师、系统上线Engineer assigned, you go live

为你搭好品牌官网、工具与工作流，并每天优化。Your storefront, tools and workflow — built and improved daily.

我们带来精选买家We bring buyers

经过筛选的海外品牌需求，直接匹配到你。Qualified overseas brand demand, matched to you.

你报价、生产You quote & produce

沟通、信任、收款由我们承接，你做最擅长的事。We handle comms, trust and payment; you do what you're best at.

客户复购、归你所有They reorder — and they're yours

品牌客户稳定复购，成为你自己的长期客户资产。Brand clients reorder and become your own long-term asset.

行业方案Industry solutions

我们优先进入的十大行业。The ten industries we start with.

共同特征：供给高度分散、产能富余、出口意愿强，且毛利足以支撑品牌出海投入。Shared traits: fragmented supply, spare capacity, export appetite, and margins healthy enough to fund going global.

✓ 供给分散fragmented ✓ 产能过剩spare capacity ✓ 出口意愿export appetite ✓ 毛利可投入investable margin

印刷与包装 · 我们的起点Printing & Packaging · our wedge

福建、广东、浙江遍布中小型印刷包装厂，高度分散、疫情后产能严重富余。海外 D2C 品牌对定制盒、彩盒、标签、礼盒需求旺盛，且是高频复购品类——定制单毛利可观。我们已在此跑通全流程（theprintingleader.com 实盘获客并扭亏为盈）。Thousands of small printing/packaging plants across Fujian, Guangdong, Zhejiang — fragmented and badly under-utilised. Overseas D2C brands need custom boxes, cartons, labels, gift packaging — high-frequency, reorder-heavy, healthy margins. We've run the full loop here (live and profitable at theprintingleader.com).

美妆与个护代工（OEM/ODM）Cosmetics & Personal Care OEM

广州白云、浙江湖州等地聚集大量美妆个护代工厂，供给极度分散，全球独立美妆爆发式增长，代工毛利高、复购强。海外新锐品牌最缺「小批量 + 定制配方 + 合规 + 包装」的一体化伙伴。Dense OEM/ODM clusters in Guangzhou and Zhejiang — extremely fragmented, exploding global indie-beauty demand, high margins and strong reorders. New brands need a small-batch, custom-formula, compliant, packaged partner.

消费电子与3C配件Consumer Electronics & 3C Accessories

深圳、东莞、惠州的配件市场（充电、音频、智能家居、周边）供给分散、产能富余、出口传统深厚。品牌化与定制化带来明显溢价，海外 D2C 硬件品牌需要可靠、能做小单的中国伙伴。Shenzhen/Dongguan accessory makers (charging, audio, smart-home, peripherals) — fragmented, spare capacity, deep export DNA. Branding carries real premium; overseas hardware brands need a reliable partner who'll take small runs.

印刷与包装Printing & Packaging

福建 · 广东 · 浙江

高频定制、复购强，我们的起点。High-frequency custom, reorder-heavy. Our wedge.

美妆与个护 OEMCosmetics & Personal Care

广州白云 · 浙江

独立美妆全球爆发，代工毛利高。Indie-beauty boom; high OEM margins.

消费电子 · 3C配件Electronics & 3C

深圳 · 东莞 · 惠州

配件分散、产能富余、品牌有溢价。Fragmented, spare capacity, brand premium.

宠物用品Pet Products

浙江 · 山东 · 广东

全球宠物经济高增长，毛利高。Fast-growing pet economy, high margin.

家具与家居Furniture & Home

佛山 · 成都 · 东莞

产能严重过剩，出海意愿最强。Severe overcapacity; strongest export push.

玩具与益智Toys & Games

汕头澄海

全球玩具之都，极度分散。World's toy capital, ultra-fragmented.

户外与运动用品Outdoor & Sporting Goods

浙江 · 福建 · 山东

海外 DTC 增长快，毛利中上。Fast overseas DTC growth, solid margin.

小家电与厨具Small Appliances & Kitchenware

佛山 · 宁波 · 阳江

分散、产能过剩、出口成熟。Fragmented, over-capacity, mature export.

饰品与时尚配件Jewelry & Fashion Accessories

义乌 · 青岛

极度分散、高毛利、出口便利。Ultra-fragmented, high margin, easy to ship.

眼镜Eyewear

温州 · 丹阳

全球镜架/镜片基地，产能富余。Global frame/lens hub, spare capacity.

你的行业不在其中？只要满足「供给分散 + 产能富余 + 出口意愿 + 合理毛利」，同样欢迎申请。Not listed? If you fit fragmented supply + spare capacity + export appetite + healthy margin, apply anyway.

入驻要求Factory criteria

我们严格筛选——因为筛选本身，就是给买家的信任。We screen hard — because screening is the trust we sell.

我们不做「谁都能进」的大市场。每一家上线工厂，都代表 88天下对海外买家的品牌承诺。This is not an open bazaar. Every factory we list carries the 88 Tianxia promise to buyers.

硬性条件Must-haves

自有工厂与稳定产能，非贸易商（产能可核验）Own factory with real, verifiable capacity — not a tradermust
年营收 ≥ ¥1,000万（人民币）或对应规模产能Annual revenue ≥ ¥10M RMB, or equivalent capacitymust
同意实地验厂（我方或第三方到厂核验）Agree to on-site verification (us or a third party)must
具备出口能力或愿配合出口（报关、合规、出口包装）Export-capable, or willing to become somust
具备可用的富余产能Genuine spare capacity availablemust

优先加分Strongly preferred

相关行业认证（ISO / BSCI / 行业许可等）Relevant certs (ISO / BSCI / industry licences)
愿意接受小批量、定制、打样（服务 D2C 买家）Willing to take small-batch, custom & sampling orders
响应及时、质量稳定、可追溯Responsive, consistent quality, traceable
愿与平台长期合作（不飞单、不绕过平台）A long-term partner (no going around the platform)
开放工厂实拍、视频与验厂展示Open to real photos, video and factory tours

把你闲置的产能，变成海外品牌的直客订单。 Turn your idle capacity into direct orders from global brands.